| Title: | Flying off course : airline economics and marketing |
| Author: | Doganis, Rigas |
| Publication: | London: Routledge, 2019. |
| Physical description: | xiv, 341 pages : illustrations ; 26 cm. |
| Credit Line: | Collection of SFO Museum |
| Subject: | Aeronautics, Commercial. Aeronautics, Commercial -- Marketing. Airlines. Airlines -- Marketing. |
| Subject headings: |
Aeronautics, Commercial Airlines |
| Call Number: | HE9780 .D64 2019 |
| Collection: | Aviation Library |
| Category: | Book |
| Subcategory: | Book |
| Accession Number: | 2021.025.015 |
| ISBN Number: | 9781138224230 , (hardback , : , alk. , paper),1138224235 , (hardback , : , alk. , paper), , 9781138224247 , (pbk. , : , alk. , paper),1138224243 , (pbk. , : , alk. , paper) |
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{{cite web |url=https://collection.sfomuseum.org/objects/1762695399/ |title=Flying off course : airline economics and marketing |author=San Francisco International Airport Museum |accessdate=04 April 2026 |publisher=San Francisco International Airport Museum}}
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